What?

Agentic commerce is the next step in how buying and selling works online.

Instead of people searching, comparing, and managing complexity themselves, software agents act on their behalf. Buyers express intent. Sellers respond through agents. Systems coordinate the interaction.

This shifts commerce away from ads, rankings, and attention-driven models, toward intent, relevance, and execution.

Agentic commerce reduces friction for buyers, lowers wasted spend for sellers, and enables better outcomes on both sides by reorganising how decisions are made.