Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

PRC x Arc Cool Breeze Perforated Tech T-Shirt - Black

Progress Running Club, $134. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 185 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

185 brands, 1,112 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $134.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
PRC x Arc Cool Breeze Perforated Tech T-Shirt - Black
Progress Running Club, available
$134Progress Running Club
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
PRC x Arc Cool Breeze Perforated Tech T-Shirt - Black

PRC x Arc Cool Breeze Perforated Tech T-Shirt - Black

Progress Running Club

$134Available
Agent sheet → PRC x arc Cool Breeze Perforated Tech T-Shirt in black, a collaboration between…
Plunge Tank

Plunge Tank

JOAH BROWN®

$78Available
Agent sheet → A full-length tank from JOAH BROWN with a relaxed fit and a plunge neckline, cu…
Westbourne

Westbourne

FINLAY

$200Available
Agent sheet → Westbourne optical frame in a high-contrast yellow and black tortoiseshell acet…
Loonettes Taylor

Loonettes Taylor

Loonettes

$131Available
Agent sheet → Loonettes Taylor, a curved-top semi-rimless metal aviator in rose gold with cle…
Traditional antique gold fabric lampshades with gold rose buds - Available in 8 sizes

Traditional antique gold fabric lampshades with gold rose buds - Available in 8 sizes

Country Living Marketplace

$75Available
Agent sheet → A bell-shaped fabric lampshade in antique gold with a deep cream fringe along t…
Cinnamon & Almond Protein Cookie, 1 pc, GF

Cinnamon & Almond Protein Cookie, 1 pc, GF

Jenny's

$3Available
Agent sheet → A single individually wrapped Cinnamon and Almond protein cookie, a golden, gen…
Hailey blouse

Hailey blouse

BIGGLES

$132Available
Agent sheet → The Hailey Blouse from Love Stories is cut in a roomy oversized silhouette from…
BETHINA JACKET | KENTUCKY BLUE

BETHINA JACKET | KENTUCKY BLUE

Mellow Concept

$346Available
Agent sheet → The Baum und Pferdgarten Bethina Jacket is a cropped, collarless statement piec…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

185
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,093
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.